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Monday, February 1, 2010

Goji Berry: The Original Happy Meal


If you’re looking for a healthy, non-junk-food happy meal, you might want to incorporate the goji berry into your diet. This bright red berry commonly found in China and Mongolia is used as a health food and as part of many Asian medicinal practices. It also has a reputation for making people feel more content, which is why it got the name “goji berry.” In Chinese, that roughly translates to “the happy berry.”

Also known as the wolfberry or gougi berry, the goji berry was mentioned in the earliest known medical text. In fact, documented use of the berry extends as far back as 1,900 years ago when prominent traveling healers used it as part of a regimen for their patients, believing it had the ability to keep the body nourished and healthy. These early healers would roam the country diagnosing health problems and attempting to keep their patients properly nourished. Unlike health care providers today, the healers would only be paid as long as their patients were healthy. If a person became ill, they would cease to pay the healer until he had brought them back to wellness.

And undocumented use of the goji berry extends back even longer than the 1,900 years of recorded medical history. Chinese legends tell of the first emperor of China who was reputed to have eaten the fruit daily because he believed it kept him well and free from sickness.

The goji berry has become central to many cultures throughout Asia, especially in China, and has a reputation as a healthy food with powerful natural abilities in the human body. Asians believe it can purge the body of illness, and doctors attest that they have seen regular consumption of the berry improve the health of their patients and cure various forms of sickness. As a result, the Chinese have even adopted the goji berry into many of their social events, including a special celebration meant to honor the fruit. And the goji berry has become popular in western cultures, too, where it is used as a health food. Likened to green tea, the goji berry has especially been favored by Hollywood celebrities, many of whom believe it may help them look younger longer.

Scientific Studies

Until recently the berry’s benefits were untested. Chinese medical authorities regularly used the berry and claimed to have scientific proof of its effects on the human body, but none of them were deemed accurate enough by western medical authorities.

Early in 2008, however, new studies were conducted using an approved scientific format to document the effect of a goji product in the body. The product was GoChi Juice, a health drink made from the goji berry. Clinical trials were conducted on people of all ages using a randomized, double-blind, placebo-controlled format. Subjects were studied and their progress measured at 14 and 30 days of using the product after consuming 4 oz. of the product daily. After 14 days of use, those who drank the juice experienced:

* Sharper mental acuity
* Better quality sleep
* Easier ability to wake up
* Feeling healthier and more content
* Improved regularity
* Improved athletic performance
* Increased energy
* Reduced stress
* Increased ability to focus

After 30 days, those who drank the goji juice were also shown to have improved immune system functioning and natural antioxidant production. The placebo group showed no significant improvements in either function. These results were so ground-breaking, after being peer reviewed, the study was featured in the Journal of Alternative and Complimentary Medicine.

Currently, China is the only country that farms the berry commercially. Though it’s is sold in many forms, the berry is most commonly marketed as a juice. Dried berries are also available. While the berries are much less expensive, they don’t contain all the nutrients found in the juice.

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